Connectual Blog

Riffing on what it's like to be Connectual...

Sorted by: 08, 2010

Ready to Bing on Yahoo?

Will Bing Make the Register Ka-Ching?

Monday, August 30, 2010 | Posted by Aaron Goldman

On Friday, I spoke on the record with Mike Shields at MediaWeek for his article, "Agencies Prep for Yahoo-Bing Transition." We had a great conversation that ran the gamut from functionality to market share. Ultimately, Mike only used one of my sound-bytes in his piece so I'll share that here and provide more thoughts after the break...

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Per Aaron Goldman, principal at the digital marketing firm Connectual, Bing is now Google’s equal in usability. “But just as good is not going to win,” he said.
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There's no doubt catching up to Google in terms of relevance …

Posted In: Press / Press Mentions

Analyze This: IBM Buys Unica

Deep Blue Would be Proud... and Broke!

Monday, August 16, 2010 | Posted by Aaron Goldman

On Friday, the big news in digital marketing was the IBM Unica acquisition for $480 million. See WSJ coverage. Unica provides what it calls Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM) services. Here's a quick excerpt from Unica's corporate brochure:

"Offering the only EMM solution to cover the entire marketing cycle – from analyzing and planning to designing, producing, executing, and measuring – Unica's Affinium software suite provides an unprecedented level of integration, unmatched functionality, and extensive marketing automation capabilities."

Sounds pretty good, right? Who wouldn't want something unprecedented, unmatched, and extensive??

Below is a schematic that speaks to Unica's …

Posted In: Digital Marketing / Press / Press Mentions

Everything I Know About Marketing I Learned from Google

...And So Can You!

Wednesday, August 11, 2010 | Posted by Aaron Goldman

Aaron Goldman's new Google book is now available. In it, he shares 20 "Googley Lessons" from the world's most ubiquitous brand to help marketers better engage their customers and prospects.

Here's all the information you need to know including where to buy and how to interact with the Googley community...

Googley Lessons website - contains the full introduction, executive summaries of each chapter, behind the scenes info on the blog and much more!

GoogleyLessons Facebook page - includes …

Posted In: Digital Marketing / Google

Ain’t No Party Like a Connectual Party

Cuz A Connectual Doesn't Stop... 'Til Everyone's Acquainted!

Tuesday, August 10, 2010 | Posted by Aaron Goldman

Last Thursday, TalentFoot, Elevation+, Vevo, and Connectual broke in our new Chicago office with a little soiree. Here's a quick recap along with all the SFW pics...