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Category: FAQs
FAQ #16
Friday, September 24, 2010 | Posted by Aaron Goldman
I've been getting this question a lot in the 2 weeks since I announced my "decision" to take the CMO role at Kenshoo.
So, like other Connectual-related FAQs I've gotten over the years, I decided to share my answer via blog post.
First and foremost, I want to make it clear that I LOVED what I was doing with Connectual. I was privileged to be consulting with some of the most innovative companies in the space and working with some of the brightest (and best connected) minds.
I was not looking …
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About Connectual / FAQs
FAQ #15
Friday, April 2, 2010 | Posted by Aaron Goldman
Image Source
Now that I've finished my book manuscript -- check out GoogleyLessons.com for more details on that project -- I can get back to more regular posting.
Let's start by addressing a question I've been getting a lot lately...
Why doesn't Connectual charge an hourly rate for consulting services?
To answer this question, I'd like to relay a story that Tom Kuthy, formerly of Resolution Media, shared with me in the context of negotiating agency fees with a client during a new business pitch.
Some fifty …
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About Connectual / FAQs
FAQ #14
Monday, June 8, 2009 | Posted by Aaron Goldman
Since launching Connectual nearly two months ago, I've spent almost all-day every day meeting with a wide range of marketers and digital marketing companies. Having served the past five years primarily as the Omnicom search guy, it was important for me to "reacclimate to the wild" and get my fingers on the pulse of pressing client needs and the latest and greatest platforms delivering against them.
Sure, I'd been exposed to all the non-search digital marketing channels during my tenure with Resolution Media but only as an agency partner or trade-mag reader and conference attendee. …
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About Connectual / FAQs
FAQ #13
Saturday, May 9, 2009 | Posted by Aaron Goldman
Yes. I'm not one of those social network "friend collectors." Every person I've connected with on LinkedIn is someone I've either met in person or via phone/email AND with whom I've discussed actual business opportunities.
Update 5/26/09: Just laid out my LinkedIn methodology in the post "LinkedIn Best Practices" if you'd like to read more on this topic.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
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FAQs
FAQ #12
Friday, May 8, 2009 | Posted by Aaron Goldman
I have over ten years of experience doing sales and marketing for digital marketing companies, so I'm confident I can deliver on the Connectual promise. I've worked with marketers ranging from the largest global Fortune 50 brands to SMB's just dipping their toes in the digital marketing waters. I've completed hundreds of agency RFP's on the publisher side as part of the L90/MaxOnline/Ask.com/IAC network and over 50 client RFP's on the agency side as part of Resolution Media/Omnicom.
I've seen what works and what doesn't work. And I can help all parties involved cut through …
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FAQ #11
Thursday, May 7, 2009 | Posted by Aaron Goldman
If all Connectual brings to bear are strategy and relationships, what makes the model sustainable?
First, let's not overlook the importance of having a comprehensive grasp on digital marketing strategy and a huge network of digital marketing decision-makers. That said, over time, I will develop and launch proprietary technology platforms to accelerate the process of connecting the digital marketing ecosystem both from a B2B and B2C standpoint. These systems will deliver unique offerings in the marketplace to underserved constituents and economies of scale to Connectual and its partners.
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This post is part of a series addressing frequently-asked …
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FAQ #10
Wednesday, May 6, 2009 | Posted by Aaron Goldman
No Connectual agent will work with more than one provider in a defined vertical on a retained basis. This is the only way to protect the intellectual property of the companies represented by Connectual. Furthermore, each provider agreement includes a strict NDA governing the disclosure of confidential information. Part of being Connectual means maintaining the utmost levels of integrity and business ethics. I will personally remove myself from any situation that requires me to compromise these principles and demand no less from future Connectual agents.
That said, it's important that Connectual agents maintain objectivity and source the right provider for …
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FAQ #9
Tuesday, May 5, 2009 | Posted by Aaron Goldman
In the near term, I plan to deploy other like-minded and well-connected agents to expand the Connectual footprint and stimulate the network effect. My goal is to add agents that bring expertise in specialized digital marketing disciplines -- mobile, social, video, affiliate, etc. -- to round out the Connectual portfolio.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "How does Connectual Avoid Conflicts of Interest?"
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FAQs
FAQ #8
Monday, May 4, 2009 | Posted by Aaron Goldman
Just yours truly, for now...
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "How does Connectual Plan to Grow?"
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