Connectual Blog
Riffing on what it's like to be Connectual...
Return to all Posts
Category: FAQs
FAQ #7
Sunday, May 3, 2009 | Posted by Aaron Goldman
No. Marketers are free (and encouraged) to work with other consultants, agencies, etc. And providers are free (and encouraged) to work with other rep firms, PR firms, as well as deploy their internal sales teams, etc. The hope is that Connectual will add enough value to the process of connecting buyers and sellers that both sides will work through Connectual because they want to, not because they have to.
On the flip side, there are some situations that require Connectual to grant category-exclusivity to a provider. As discussed in FAQ #3, there are 3 ways Connectual engages with agencies, …
Continue Reading
Posted In:
FAQs
FAQ #6
Saturday, May 2, 2009 | Posted by Aaron Goldman
Allow me to answer that question with a question... Who doesn't need the incremental revenue right now?
Sales and marketing teams within agencies, media companies, and technology providers are being tasked with growing, or at least, maintaining topline revenue without adding significant staffing or marketing costs. 5 years ago, these firms wouldn't have considered using an "outside rep" -- they wanted to control how they went to market through their in-house sales and marketing teams and had the budget to deploy the required resources to meet their goals.
In today's economy, these companies are operating lean and mean and it …
Continue Reading
Posted In:
FAQs
FAQ #5
Friday, May 1, 2009 | Posted by Aaron Goldman
Since they have to pay Connectual, providers would just mark up their rates to maintain margins, right?
Not necessarily. Agencies, media companies and technology providers already factor sales/marketing overhead and commissions into their rates so, if they're paying Connectual, it means they don't have to pay one of their salespeople to prospect and close the deal.
----------
This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "Why Would Providers Allow Connectual to Represent Them?"
…
Continue Reading
Posted In:
FAQs
FAQ #4
Thursday, April 30, 2009 | Posted by Aaron Goldman
Quite simply, performance in digital marketing is inherently measurable and if the solutions I bring to the table don't work, clients won't talk to me again and certainly won't provide referrals -- not to mention, they'll terminate their relationships with the providers which means I'll lose commission fees. It's the ultimate self-policing model.
The concept of buyer fees being covered by sellers or otherwise incorporated into the service is commonplace in other professions - eg, real estate brokers, certified financial planners, even concierges. The difference with Connectual, of course, is that I very clearly and transparently disclose the …
Continue Reading
Posted In:
FAQs
FAQ #3
Wednesday, April 29, 2009 | Posted by Aaron Goldman
Connectual gets paid by the companies it recommends to marketers and agencies. For these providers, there are 3 standard tiers of pricing. One is a referral fee for introductions to interested clients and a hand-off of the relationship for the providers to work directly with the buyer(s). The second is a commission on any revenue that results from an opportunity that Connectual surfaces and remains actively involved in through contract execution. The third is a retainer for a broader suite of services including category-exclusive representation and consultation on business model, product development, etc.
Part of being Connectual means connecting digital …
Continue Reading
Posted In:
FAQs
FAQ #2
Tuesday, April 28, 2009 | Posted by Aaron Goldman
No. The goal of Connectual is not to replace these trusted partners. The goal is to be accretive in the digital marketing strategy ideation and provider selection process. When it comes to sourcing business through Connectual, marketers are encouraged to continue to work with their current roster of agencies and consultants -- unless, of course, Connectual is leading your agency review.
----------
This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?
Stay tuned for tomorrow's question -- "How does Connectual Make Money?"
…
Continue Reading
Posted In:
FAQs
FAQ #1
Monday, April 27, 2009 | Posted by Aaron Goldman
Bottom line, "Getting Connectual" is a fast and easy way to move your business to the cutting edge of digital marketing and keep it there. I've vetted thousands of agencies, media companies, and technology providers over the years and am constantly mining the landscape for emerging players that are developing innovative solutions to the many challenges marketers face today.
Rather than waste time evaluating providers, marketers can rely on Connectual to source potential partners so that they can get back to doing what they do best -- developing and marketing their products and services.
And, best of …
Continue Reading
Posted In:
FAQs
And Other FAQs
Sunday, April 26, 2009 | Posted by Aaron Goldman
In the two weeks that have passed since the Connectual launch, the one question I've gotten more than any other is, "Why Connectual?"
People want to know why I started the company. And they want to know why I think it'll succeed in its mission to connect the digital marketing ecosystem -- i.e. Why would companies want to work with me? What's the unique selling proposition?
I covered what compelled me to start the company in my recent Search Insider column, "It's Time to Get Connectual." Now it's time lay out what differentiates Connectual and address the …
Continue Reading
Posted In:
About Connectual / FAQs
Page 2 of 2 pages < 1 2
Subscribe
It’s Not What You Know. It’s Not Who You Know. It’s Who Knows You.