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How can Connectual Stay Objective if it’s Compensated by Sellers?

FAQ #4

Thursday, April 30, 2009 | Posted by Aaron Goldman

Posted In: FAQs

Quite simply, performance in digital marketing is inherently measurable and if the solutions I bring to the table don't work, clients won't talk to me again and certainly won't provide referrals -- not to mention, they'll terminate their relationships with the providers which means I'll lose commission fees. It's the ultimate self-policing model.

The concept of buyer fees being covered by sellers or otherwise incorporated into the service is commonplace in other professions - eg, real estate brokers, certified financial planners, even concierges.  The difference with Connectual, of course, is that I very clearly and transparently disclose the nature of my relationships with the providers and everyone knows which way the money's flowing.
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This post is part of a series addressing frequently-asked questions about Connectual. For more context and the full list of FAQs, read Why Connectual?

Stay tuned for tomorrow's question -- "Does Working through Connectual Mean Higher Rates for Buyers?"